#085 From Flipping Sneakers for $100k+ To Owning Property, How This Collegiate Football Player With 450k Followers Built His Brand and Wealth
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On This Episode
DJ, aka DJ Sneakerhead from the DNA Show on TikTok and YouTube grew up with a family who knew how to hustle. His upbringing impacted the way he saw the world compared to so many, but he never gave up on his love of sneakers.
With Nike headquarters down the road and a college football career coming to an abrupt ending after a terrible accident, he had to rediscover himself (literally) and break free of the physical and mental challenges that were holding him back.
Fighting through battle after battle, he began to turn a passion into a business. Then he turned the profits of that business into owning properties.
With a combination of street-savvy and timeless business wisdom, the lessons he shares about money and community is something we all need in today’s world.
Show Notes
1) Check out DJ's YouTube Channel
2) A powerful video on his accident (bring tissues)
Key Topics
0:00 – Intro
4:05 – Growing up in the sneaker capital
12:55 - OG Pokemon Cards
16:15 - Money and business lessons from parents
20:03 - Benefits of social wealth
22:45 - Leaving home to play college football
32:40 - Getting a job very young and work ethic
38:25 - Not raising dependent kids and telling the truth
44:03 - Career-ending accident and rebuilding his life
53:20 - Special message to sick and injured people
56:02 - Evaluating friendships and social wealth
1:00:03 - The dirty secret of hustle culture and contentment
1:03:01 - Building his sneaker business and making money
1:06:45 - Chasing NFL dreams and dealing with failure
1:10:20 - Secret to making bigger dollars without burnout
1:13:30 - Biggest sneaker deal is shocking
1:16:34 - Social media as a business and data analysis
1:18:10 - Secret sauce to his business success
1:21:01 - Why you should invest money in stuff you love
1:25:00 - Never be in the same place as
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About the Podcast
If working a 9-5 for 60 years so you can retire with a little money and die a few years later is what you want to do, then this is not the podcast for you.
Stephen is an executive coach that works with executives and entrepreneurs to build the life that they want, personally and professionally.
This podcast is about contrarian investment strategies around time, energy and money to build the 4 types of wealth and utilize lifestyle design to create the life we want. The interviews are with hi-earning individuals on how they make money so you can copy us and grow wealth too!
Reaching that first $100k milestone is crucial and then the game changes.
Learn how the wealthy view time, energy and money so you can apply these proven strategies to your life.
